Meet Olivia Reeves, Director of Business Development at Neoti
We had the pleasure of interviewing Olivia Reeves, Director of Business Development at Neoti, who is a powerful woman in the audio visual industry. Olivia is a great example to all who are looking to grow in success within a company and in the A/V industry as a whole. Here she shares with us her methods of success and the journey she took to get to where she is today.
About Olivia Reeves:
Olivia Reeves is the Director of Business Development for Neoti. Reeves joined the company in 2013 and has been influential in the transition of the company from event production to a manufacturer of LED Video Displays by developing strategic partnerships, and relationships in the industry. In congruence with Neoti’s values, she finds great satisfaction in being a resource to others in the industry by working alongside them to achieve an end-goal that exceeds their expectations. Reeves holds a bachelor’s degree from Huntington University. In her spare time, she enjoys camping, outdoor activities, cooking and spending time with her husband and three children.
Q: After 15 years in the health care industry, what made you want to switch into the Tech and A/V industry?
A: I wasn’t seeking to move into the Tech/AV Industry, but it found me. As a customer who rented LED Video Displays from Neoti, I understood the company’s values and their unique product offerings which prompted me to inquire about joining their team. Conversations between the CEO/President and I quickly led to me the career that I enjoy today!
Q: What resources did you utilize that were most effective in helping you to successfully transition?
A: The team at Neoti made this transition easy as they were readily available to help me get familiarized with the Tech/AV Industry. This team encouraged me to grow by placing me on projects that allowed me to gain knowledge quickly. Beyond my team, I am grateful for the industry professionals that consistently provided me advice, feedback, and mentorship that lead to my successful transition to the Tech/AV Industry.
Q: As a woman entering the Tech and A/V industry, what obstacles did you face and how did you overcome them?
A: The number one obstacle that I continually face as a woman in the Tech/AV Industry is being taken seriously. It is not uncommon for me to be participating in a conversation where my abilities are questioned, and I need to “prove” myself before the conversation can continue. This doesn’t occur during every exchange and is usually something I can get past, but it took time for me to build up the knowledge to be confident in my abilities.
Q: What advice would you give to a woman looking to enter the Tech and A/V industry?
A: Be willing and confident. Don’t be afraid to ask questions. Be willing to take on projects that challenge you, because that’s when you’ll learn the most. Industry leaders will quickly see your eagerness to learn and take you under their direction.
Q: Now that you have been a part of this industry for several years, how did you manage to not only stay successful but grow in success as you adjusted to your new position and industry?
A: In the A/V Industry, you can’t stay stagnant for long or you will miss out on the next opportunity. You must be receptive to new technologies, applications, and challenges on a daily basis. When I initially began at Neoti, we were a rental production company specializing in LED Video Displays. Over the years, we have evolved into sales, service and repair, and now manufacturing. Along each transition of the company, I’ve learned more about the industry, developed more relationships, and continued to build my reputation. What I appreciate about Neoti is that throughout the Company’s evolution they’ve retained their core values of relationships, responsiveness, technology, and support.
Q: What advice or lessons learned can you share with other woman looking to advance in their careers?
A: Your determination each day to be the best you can be in the industry will be recognized by industry leaders. If you love what you do, and communicate your desire to advance, you will succeed. Mary Lou Retton, American Gymnast, states “Working hard becomes a habit, a serious kind of fun. You get self-satisfaction from pushing yourself to the limit, knowing that all the effort is going to pay off.”
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